Should You Buy Story in 2025?

Story in brief

How much does 1 Story cost?

The price of Story is down this week. As of today, Story trades at AED 33.58, with a 24-hour decrease of 1.58% and a 7-day drop of 4.91%. The market capitalization stands at AED 2.63 billion, while the average trading volume over the past 3 months is 595,992 units.

Given recent volatility and its growing presence, Story continues to offer both risks and promising opportunities for investors in the UAE.

Our complete review of the Story cryptocurrency

Have the recent performance trends and the three-year evolution of Story revealed a compelling narrative for forward-looking investors? Our proprietary algorithms have synthesized on-chain indicators, technical signals, market data, and the evolving competitive environment to deliver a multi-dimensional view of Story's trajectory. So, why could 2025 mark a strategic entry point for Story into the digital media and entertainment ecosystem?

Recent Performance and Market Context

Price Evolution

Story has demonstrated a remarkable price recovery over the last twelve months, now trading at 96.80 SEK as of June 2025, after touching a 52-week low of 45.68 SEK and posting a high of 106.00 SEK. The current YTD performance stands at +40.70%, with a 6-month surge of +51.37% and an impressive +79.43% over the past year. While a weekly pullback of -4.91% suggests some consolidation, the 1-month gain of +17.33% reflects ongoing momentum in institutional and retail interest.

Positive Recent Developments

• Q1 2025 Results: Revenue up 7%, streaming up 6%, and publishing up 16% YoY, coupled with EBITDA up 44% and a return to net profitability (19 million SEK vs. a loss YoY). Operating leverage is materializing faster than analysts anticipated.
• Bokfabriken Acquisition: Expands Story’s publishing footprint and content pipeline, integrating with its fast-scaling streaming unit.
• Management Transition: Bodil Eriksson Torp’s appointment as CEO underlines a pivot toward global expansion and operational focus.
• 2.5 Million Subscribers Milestone: Confirms robust adoption and market penetration.
• Dividend Policy: Announcement of a special dividend (1 SEK/share) signals financial solidity and confidence in cash generation.

Macro/Sector Context

The macro backdrop remains favorable for digital audio solutions, as subscription-based streaming maintains double-digit global growth. Rising smartphone penetration, evolving consumer preferences, and increasing demand for curated content underpin the sector’s secular story, especially in high-ARPU markets like the Nordics, Western Europe, and the US. Notably, digital asset narratives continue to benefit from regulatory clarity in the EU and MENA regions, supporting further institutional adoption.

Technical Analysis

Crypto-Adjacent Indicators

• RSI (14 days): 53.4 — indicative of a balanced, non-overbought market, suggesting upside remains before risk of exhaustion.
• MACD: Tracking the smoothing of recent momentum spikes, validating the healthier uptrend over a three-month horizon.
• Moving Averages (20/50/200 days): Price has rebounded above all key averages; the 95.75 SEK support (multi-day low) has repeatedly triggered buy-side flows, while 106.00 SEK emerges as a pivotal resistance.
• Support Levels: 95.75 SEK forms a robust near-term base. A breach and close above 106 SEK would likely accelerate technical buying.
• Bullish Reversal Signals: Following the Q1 results and dividend announcement, volume spikes and candlestick reversals suggest strong accumulation by sophisticated investors.
• Momentum Outlook: Current structure favors a bullish bias into Q3 2025, especially as newsflow and earnings upgrades converge.

Short- to Medium-Term Structure

• The recent pullback offers an appealing technical retracement for re-entries.
• Consolidation above 95.75 SEK would confirm the market’s readiness for a renewed uptrend.

Fundamental Analysis

Adoption Trends and Ecosystem Strength

• Subscriber Growth: The crossing of 2.5 million paying users is a testament to the brand’s stickiness and growth engine.
• Geographic Expansion: Now active in 25+ markets with a sharp focus on 10 key ones, including the Nordics, Netherlands, Turkey, and the US.
• Integrated Platform: Synergies between streaming and publishing create a resilient revenue model, fostering cross-segment innovation and increased ARPU.
• Content Leadership: With over 1 million accessible titles, Storytel ranks amongst the top global content providers in the audio space.

Attractive Relative Valuation

• Market Cap: 7.59bn SEK; Price/Earnings (TTM): 32.1, with a forward P/E of 24.6, reflecting both high growth and a credible path to earnings normalization.
• Dividend Yield: 1.02% — rare among growth players, denotes healthy cash conversion.
• Trading Volume: Averaging approx. 596,000 shares daily, underlining deep market liquidity and robust participant confidence.
• Market Position: Among top capitalizations in the European digital media segment; analyst consensus remains “Outperform.”

Structural Advantages

• Technological Edge: Continuous platform upgrades, AI-driven recommendations, and seamless streaming differentiate the user experience.
• Active Community: Strong engagement among users and creators — vital for retention and organic network effects.
• Brand Portfolio: Multiple consumer brands (Storytel, Mofibo, Audiobooks.com) optimize addressable markets and foster cross-promotion.

Volume & Liquidity

High volumes post-earnings and during corporate events reflect conviction-driven flows. The absence of sustained sell-side pressure highlights resilience in the face of periodic profit-taking.

Catalysts and Positive Outlook

• Protocol & Platform Upgrades: Ongoing improvements to discovery, recommendation algorithms, and publishing rights integration are expected through 2025–2026.
• Strategic Acquisitions: Integration of additional publishing and content brands is underway, potentially unlocking further synergies.
• Sector Growth: Macro headwinds for legacy publishing increasingly channel demand to digital-first platforms like Storytel.
• Regulatory Clarity: Recent EU digital-content directives favor compliant, scalable players, removing barriers to cross-border expansion.
• Institutional Adoption: Global asset managers are increasing allocations to digital media leaders as “future of content” proxies.
• Emerging Use Cases: Potential NFT-linked audio libraries and decentralized content rights management could further catalyze value unlocking.

Investment Strategies for Different Horizons

Short-Term (Next 3–9 months)

• Technical Entry: Positioning on technical pullbacks near 95–96 SEK with a target on resistance retest (106 SEK+).
• Catalyst Play: Riding the Q2/Q3 results wave, as positive KPIs are likely to reinforce the bullish narrative.

Medium-Term (1–2 years)

• Strategic Holding: As Storytel drives new margin expansion (EBITDA target of 160m SEK for 2025) and executes on new geographies, holding through earnings cycles may unlock compounded returns.
• Monitoring Updates: Keeping an eye on M&A news and cross-brand synergies, which could materially affect fair value assessments.

Long-Term (3+ years)

• Conviction Accumulation: With ambitious 2028 growth targets, increasing global literacy and streaming adoption, Story warrants close attention for portfolios seeking exposure to the digital content megatrend.
• Dollar-Cost Averaging: Gradual allocation strategies align well with expected structural market tailwinds, lowering timing risk.

Ideal Positioning

Technical Dips or Ahead of Updates: Optimal entry could be considered during technical retracements or ahead of major product/protocol upgrades, where risk/reward sharply improves.

Story Price Forecast Table

Is Now the Right Time to Buy Story?

Story currently presents a set of strengths rarely aligned at this stage of its cycle:

• Profitable growth and margin expansion, outrunning sector averages.
• Robust operational execution, evidenced by successive quarterly beats.
• Broadening global reach with diversified revenue streams.
• Strong cash conversion, facilitating shareholder-friendly policies (special dividend).
• Multiple upcoming catalysts, from platform upgrades to further content acquisitions.
• Deep liquidity and a consistently positive technical configuration.
• Institutional-grade fundamentals, combined with a community-driven growth model.

Looking forward, Story seems positioned for a potential new phase of outperformance as digital content consumption accelerates. While volatility remains inherent to innovative growth assets, the confluence of renewed profitability, sector tailwinds, and strategic clarity justifies a fresh look by investors seeking both momentum and long-term structural upside. Story’s technical posture—anchored by the 95 SEK support and with the prospect of retesting all-time highs—firmly supports an optimistic outlook. Upcoming corporate updates and the Q2 2025 results could serve as key triggers for the next leg higher.

Story remains a high-volatility asset that offers excellent opportunities for dynamic investment, but requires rigorous risk management. The recent acceleration in price demonstrates Story’s ability to generate rapid and powerful moves, but ongoing macroeconomic shifts imply that investors should remain selective. Key technical levels to monitor are 95 SEK as immediate support and 106 SEK as major resistance. The forthcoming platform updates scheduled for Q3 2025 could prove decisive in shaping Story’s trajectory.

How to buy Story?

How to Buy Story Cryptocurrency Online: Simple & Secure Methods

Buying Story cryptocurrency online is both easy and secure when you use a regulated trading platform authorized for investors based in the UAE. Whether you are new to crypto or an experienced trader, you have two main ways to get exposure to Story: you can purchase Story coins directly (spot buying), or trade on its price through crypto CFDs (Contracts for Difference). Each method has specific features and risk levels. Read on for clear explanations—and just below on this page, you’ll find a side-by-side comparison to help you choose the best platform for your needs.

Spot Buying: Direct Purchase of Story

Spot buying means you purchase Story tokens at the current market price and hold them in your own digital wallet—you own the actual coin. This method is straightforward and ideal for those who want direct exposure to Story’s long-term growth. Typical fees include a fixed commission per transaction, usually shown in AED on UAE platforms.

Example

If 1 Story = 9.70 AED and you invest 4,000 AED, you can buy about 412 Story coins (minus a transaction fee, e.g., around 20 AED).
*If Story rises by 10%, your portfolio would be worth 4,400 AED.*
Result: A gross gain of +400 AED, or +10% on your investment.

• Upside scenario: A direct 10% increase in the coin price means a 10% gain on your invested amount.

Trading Story via Crypto CFDs

Trading CFDs means you don’t actually own Story coins. Instead, you speculate on its price—up or down—with the option to use leverage. CFD trading platforms charge a spread (the difference between buy/sell prices) and may add overnight financing fees if you keep your position open.

Example

You invest 4,000 AED on a Story CFD with 5x leverage. This gives you an exposure of 20,000 AED on the crypto market.
*If Story increases by 8%, your position gains 8% × 5 = 40%.*
Result: That’s a gross gain of +1,600 AED on your 4,000 AED investment (excluding fees).

• Upside scenario: Leverage can multiply your gains (and losses). Here, an 8% price movement gives you a +40% return.

Final Tip: Compare Before You Buy

Remember, fees and trading conditions differ from one platform to another. Before you invest in Story, take time to compare platforms—costs, regulations, payment methods, and user experience really matter. Ultimately, your choice will depend on your goals, risk appetite, and investment experience.
Tip: A full comparative review of UAE-approved platforms is available further down on this page to help you decide with confidence.

Our 7 tips for buying Story

The latest news from the Story

Storytel AB has announced record-breaking Q1 2025 results, with revenue up 7% and a return to positive net profit. For the first quarter of 2025, Storytel reported SEK 953 million in revenue, up 7% year-over-year, and an adjusted EBITDA of SEK 150 million, marking a 44% increase compared to Q1 2024. The company notably swung back to net profit, reporting SEK 19 million versus a loss the previous year—a reassuring sign of core business improvement and cost discipline. The exceptional performance outpaced analyst expectations, fueling renewed institutional interest in Storytel as a resilient media and content streaming leader in the Nordics and across its strategic international markets.

Storytel achieved a pivotal subscriber milestone, surpassing 2.5 million paying users globally in Q1 2025. This significant growth in the paying subscriber base not only supports recurring revenue streams but also strengthens Storytel’s proposition as a dominant platform across diverse regions. The milestone signals sustained consumer demand for audio content, opening paths for continued monetization and deepening engagement. For investors in AE, where audio literacy and digital culture adoption are accelerating, this global expansion and resilience underpin Storytel’s attractiveness as a cross-border content player.

The acquisition of a majority stake in publisher Bokfabriken enhances Storytel’s integrated streaming and publishing business model. By absorbing Bokfabriken, Storytel secures stronger content pipelines and proprietary catalogues, enabling superior differentiation versus global competitors. This acquisition, concluded in early 2025, consolidates the company's strategic focus on original content creation and potential margin expansion—positive news for markets hungry for exclusive offerings. As regional content partnerships and catalog depth are critical for market share in non-Nordic growth regions such as AE, Storytel’s reinforced vertical integration lays the foundation for local partnerships and curated offerings in these markets.

Storytel’s stock maintains robust momentum with a consensus ‘Outperform’ rating and an 18% upside to consensus price target. Despite recent week-on-week volatility (-4.91%), Storytel shares have delivered outstanding performance over the past twelve months, rising over 79% and 40% since the beginning of the year. The analyst consensus targets SEK 116.5 per share (+18% premium), underpinned by the company’s return to profit and built-in business scalability. This outlook, combined with a newly declared SEK 1.00 dividend and resilient trading volumes, signals growing institutional confidence and a positive risk/reward profile—compelling for AE-based professional investors seeking diversified exposure to global streaming and content stocks.

Although Storytel’s principal footprint is Europe, its expanding international focus and innovation in streaming technology present strong synergies for AE digital media markets. With a presence in over 25 countries and targeted growth outside the Nordics—including markets culturally open to audiobooks and digital publishing—Storytel’s technological leadership and multi-brand portfolio (Storytel, Mofibo, Audiobooks.com) poise the company for partnership and localization opportunities in emerging regions. The firm’s recent moves demonstrate an ability to adapt content, technology, and business models for new demographic and linguistic contexts, offering potential for synergies with AE’s burgeoning digital content ecosystem and regulatory landscape.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.