Should I Buy Bilibili Stock in 2025? Expert Insights for UAE Investors

What is Bilibili?

How much is the Bilibili stock?

The price of Bilibili stock is falling this week. As of now, Bilibili trades at $19.07, reflecting a 24-hour dip of 0.26% but a 3.92% gain over the past week. The company’s market capitalization stands at $8.04 billion, with an average three-month volume of 4.99 million shares. Bilibili’s P/E ratio remains unavailable as the firm only recently entered profitability, and no dividend is offered. With a stock beta of 0.93, Bilibili has shown moderate volatility—potentially appealing to UAE investors seeking growth with a balanced risk profile.

Our full analysis on the Bilibili stock

Having thoroughly reviewed Bilibili’s most recent quarterly financials as well as the stock’s performance trajectory over the past three years, our evaluation integrates quantitative indicators, technical chart signals, peer benchmarking, and sector data, all synthesized via proprietary investment algorithms. With the global internet content sector undergoing structural change and Bilibili showing a marked improvement in both earnings quality and operational leverage, a compelling question naturally arises: So, why might Bilibili stock once again become a strategic entry point into the digital entertainment and internet content sector in 2025?

Recent Performance and Market Context

Bilibili (NASDAQ: BILI; HK: 9626) has navigated a volatile landscape, yet, as of May 30, 2025, its shares were trading at $19.07—delivering an impressive 39.7% return over the past twelve months. This performance notably outpaces many China-based peers and global internet content platforms, reflecting renewed investor faith in Bilibili’s turnaround and growth trajectory.

Where the broader sector has contended with regulatory turbulence, Bilibili distinguished itself in Q4 2024 by posting its first-ever GAAP net profit, a crucial signal of management’s effective pivot toward operational discipline. The most recent quarter continued that trend, with revenue growing 24% year over year, gross margins expanding to 36.3% (up from 28.3% a year prior), and adjusted net profitability achieved. These metrics—combined with record high user engagement (average daily usage: 108 minutes) and double-digit growth in advertising and value-added services—demonstrate a sustained and broad-based platform expansion.

The macroeconomic backdrop is, likewise, shifting favorably for internet platforms targeting Gen Z and Millennial consumer bases. Growth in China’s digital entertainment spending, stable urban youth income, and renewed capital flows into high-visibility tech stocks are supporting Bilibili’s uptrend. The company’s successful $690 million convertible note offering in May 2025 both underscores strong institutional demand and secures ample liquidity for future investments—further de-risking near-term outlook.

Technical Analysis

• Moving Averages: Shares have decisively crossed—and maintained positions above—both the 50-day and 200-day moving averages, classically indicating a bullish intermediate-term shift.
• RSI (14-day): Currently at 53.6, BILI is in neutral territory, allowing ample upside before reaching overbought conditions. This balanced momentum often precedes extended rallies, especially following fresh breakouts.
• MACD: At -0.29, the moving average convergence divergence is converging toward a potential bullish crossover should price momentum persist.
• Support Levels: Clear support is established at $17.80 and $18.50, solidifying a foundational base—while bullish reversal signals are apparent following the breakout above technical resistance in early Q2 2025.
• Momentum: The pattern of higher lows, especially as the price rebounds from the lower end of its 52-week range ($12.72), suggests strong buying interest and the possibility of accelerated gains if external sentiment remains constructive.

The technical structure, therefore, supports the thesis that Bilibili shares may be entering a new bullish phase, particularly attractive to investors seeking both short-term momentum and long-term appreciation potential.

Fundamental Analysis

• Revenue Expansion: Q1 2025 saw total revenues reach $965.1 million (RMB 7.00 billion), up 24% YoY. This robust, multi-vertical growth is powered by:
• Mobile games revenue up a remarkable 76% YoY,
• Advertising up 20% YoY,
• Value-Added Services (VAS) delivering steady 11% YoY gains.
• Profitability Trajectory: Adjusted net profit reached RMB 361.5 million ($49.8 million) versus a sizable loss in the prior year. Crucially, net losses have been nearly eliminated, narrowing by 99% YoY—suggesting sustainable operational leverage.
• Margin Expansion: Gross margins continued to surge, now at 36.3%, reflecting improved product mix and tighter cost controls.
• Valuation: While trailing P/E is not meaningful given the transition to profitability, a Forward P/E of 27.62 appears highly reasonable measured against both sector peers and Bilibili’s forward growth profile. The consensus analyst target price of $25.20 implies nearly 30% upside from current levels, with a "Strong Buy" consensus underlining conviction in the turnaround story.
• Balance Sheet Strength: After the May 2025 offering, Bilibili boasts a robust cash position of RMB 17.4 billion, buttressing its ability to pursue strategic initiatives, invest in AI and platform expansion, and withstand cyclical shocks.

In summary, Bilibili’s fundamentals now reflect not only growth but increasingly disciplined execution and efficient capital allocation—hallmarks of a maturing, category-leading tech franchise.

Volume and Liquidity

Institutional and retail investor confidence is reinforced by consistently strong trading volumes, with a 3-month average of 4.99 million shares daily. This high liquidity environment translates into efficient entry and exit opportunities for investors of all profiles, including international participants particularly relevant to the AE market.

The floating share structure, given the company’s cross-listings in the US and HK, promotes dynamic price discovery, reduces risk of sudden illiquidity, and offers ready access for global capital—often a differentiator in the tech ecosystem.

Catalysts and Positive Outlook

• Gaming Monetization: The 76% YoY surge in mobile games revenue underscores Bilibili’s position as a genuine leader in China’s high-growth interactive entertainment sector—a vertical with outsized margins and cross-sell monetization prospects.
• AI and Platform Innovation: The deployment of AI-powered content creation tools is enhancing both the platform’s operational efficiency and creator experience. This R&D-driven differentiation points to future improvements in engagement, cost structure, and advertising ROI.
• Premium Content & User Demographics: Continued success in attracting and retaining premium content partners is evidenced by record user engagement metrics. The platform’s user base is also maturing—with average user age now 26—improving disposable income and propensity to spend on VAS offerings.
• Financial Flexibility: The May 2025 convertible offering boosts the balance sheet and provides firepower for future M&A or innovation investments, further enhancing Bilibili’s ability to weather any volatility or regulatory adjustments ahead.
• Broader Sector Tailwinds: There is a strong upward context as China’s digital policy environment stabilizes, and global tech valuations recover. New consumption trends among urban youth, increasing demand for interactive entertainment, and the absence of new restrictive regulatory actions also provide a supportive backdrop.

These catalysts position Bilibili for potentially accelerated topline and bottom-line expansion over the coming quarters, making it especially timely for strategic entry.

Investment Strategies

• Short-Term: Technical crossovers and solid support levels around $18.50/$17.80 make the present a potentially favorable moment for tactical exposure—particularly ahead of anticipated Q2 catalysts (e.g., new game launches, traffic seasonal uptick).
• Medium-Term: With ongoing momentum in user engagement, gross margin expansion, and anticipated further positive earnings revisions, holding over the next six to twelve months leverages both company-specific developments and macro tailwinds.
• Long-Term: For investors seeking broader exposure to China’s digital entertainment sector, Bilibili now combines growth, improving margins, a pathway to consistent profitability, and a solid liquidity profile. Accumulating on technical pullbacks or establishing core positions at these levels appears aligned with a prudent, opportunity-driven portfolio approach.

The alignment between technical lows, fundamental catalysts, and sector rotation creates a context in which incremental positioning now could unlock meaningful upside as Bilibili’s transformation story continues to unfold.

Is it the Right Time to Buy Bilibili?

• Strong and accelerating revenue growth across diverse business lines,
• Rapid progress toward sustainable profitability and impressive margin expansion,
• Leadership in next-generation content innovation, user engagement, and platform monetization,
• Resilient balance sheet and ample liquidity to support further growth or navigate external volatility,
• Growing investor confidence, as reflected in volume, technical signals, and analyst consensus,
• A price still trading at a substantial discount to consensus targets, with clear catalysts ahead.

From a professional perspective, these strengths create a profile that seems to represent an excellent opportunity for those seeking exposure to the next wave of Asia’s digital platform champions. The fundamentals and price structure together justify renewed interest and close attention for immediate, medium-term, and long-term investment horizons.

As the digital entertainment sector in China and across emerging markets regains its dynamism, Bilibili may be entering a new bullish phase—well-positioned for those aiming to benefit from the secular shift toward immersive, interactive content platforms. For investors in the AE region and globally, Bilibili stands out as a stock that merits serious consideration for addition to forward-looking, growth-oriented portfolios seeking both resilience and upside in the evolving tech landscape.

With powerful fundamental drivers, robust technical set-up, and a clear strategic roadmap, Bilibili emerges as a timely and high-conviction opportunity in the international tech sector for 2025 and beyond.

How to buy Bilibili stock in the UAE?

Investing in Bilibili stock online is both straightforward and secure when you use a regulated broker based in the UAE. You can typically choose between two main approaches: buying Bilibili shares directly (“spot buying”), or trading via Contracts for Difference (CFDs) for flexible exposure and leverage. Both methods are accessible through leading trading platforms, allowing investors to tailor their strategy to their objectives and risk profile. To make an informed choice, it’s essential to compare fees, features, and safety of each broker—a detailed comparison tool is available further down this page.

Spot Buying

Direct purchase (spot buying) of Bilibili stock means acquiring actual shares, making you a part-owner in the company. These shares are usually listed on the NASDAQ in USD. When buying through a UAE-regulated broker, you’ll typically pay a fixed commission per trade—often around $5, or approximately AED 18—on top of the market price.

Important example

Example: If Bilibili’s share price is $19.07, with a $1,000 investment, you can buy approximately 52 shares (not factoring in fractions), accounting for a $5 brokerage fee.
Gain scenario: If the share price climbs by 10% to $20.98, your shares are now worth about $1,100.
Result: +$100 gross gain, or +10% on your initial investment (before any taxes or currency exchange fees).

Trading via CFD

CFDs (Contracts for Difference) let you speculate on Bilibili’s share price movements without owning the shares. With CFDs, you can use leverage to amplify your market exposure: for example, 5x leverage lets a $1,000 deposit control $5,000 worth of Bilibili stock. Instead of a commission, you’ll typically pay a spread (the difference between buy and sell prices) and overnight financing costs if holding a position for more than a day.

Important example

Example: Open a CFD position on Bilibili using $1,000 with 5x leverage, for $5,000 market exposure.
Gain scenario: If Bilibili shares rise by 8%, your position gains 8% × 5 = 40%.
Result: +$400 gain on your $1,000 stake (excluding spread and financing fees).

Final Advice

Before you invest, always compare brokers’ fees, currency conversion policies, and available trading platforms to ensure you get the best conditions for your needs. Whether you choose spot buying for long-term ownership or CFDs for active, leveraged trading, the right method depends on your financial objectives and preferred risk level. Explore the comprehensive broker comparison tool further down to find the solution best suited to your investment journey.

Our 7 tips for buying Bilibili stock

The latest news about Bilibili

Bilibili delivered strong Q1 2025 results with revenue up 24% and margin improvement. The company reported total revenue of $965.1 million for Q1 2025, representing a 24% year-over-year increase, while gross profit surged 58%, and gross margin improved to 36.3% from 28.3% a year earlier. Notably, the net loss was dramatically reduced to only $1.5 million, nearly achieving break-even, and the adjusted net profit stood at $49.8 million versus a significant loss in the previous year. This performance outpaced analyst expectations and provides analysts and investors in the AE with confidence in Bilibili’s operational efficiency, particularly important for those seeking international growth stories and exposure to China’s dynamic digital content market.

Bilibili’s stock showed technical strength, breaking above its 50- and 200-day moving averages. In the last week, Bilibili’s shares displayed bullish technical signals by crossing over both the 50-day and 200-day moving averages, supported by a weekly gain of nearly 4%. These signals are indicative of upward momentum, often closely monitored by traders and portfolio managers in AE markets looking to time their entry for growth stocks listed on major global exchanges like NASDAQ and Hong Kong. Such crossovers reinforce the attractiveness of Bilibili shares in diversified emerging market and tech-focused portfolios, especially given the company’s robust liquidity.

Analyst sentiment has improved substantially, with consensus price targets suggesting over 30% upside potential. Market analysts have recently maintained or upgraded Bilibili to a “Strong Buy”, with a consensus price target of $25.20, significantly above the current price level. This positive sentiment reflects the market’s recognition of Bilibili’s successful business transformation, marking a notable shift from unprofitable growth toward sustainable margins and cash flow. For investors in AE, where capital preservation and clear growth prospects are valued, such strong consensus from global financial institutions is a constructive indicator when considering allocations to overseas tech equities.

The company successfully raised $690 million via convertible notes in May 2025, strengthening its balance sheet. This fundraising effort not only provides additional capital to reinforce ongoing operations but also enhances Bilibili’s ability to execute on its premium content and technology strategies, including AI-powered content tools. A strong cash position reduces financial risk and supports new investments and possible expansion initiatives, a factor particularly relevant for institutional AE investors who prioritize well-capitalized, resilient growth companies with clear liquidity for international investment flows.

Bilibili demonstrated robust user engagement and surging mobile gaming monetization, laying the foundation for future growth. The platform’s monthly active users hit a record 368 million, with average daily usage reaching 108 minutes, underscoring stickiness and community quality. Mobile games revenue soared 76% year-over-year, reflecting successful product and monetization innovation. As digital consumption and mobile gaming growth resonate with young, tech-savvy segments in both China and the Middle East, these data points signal Bilibili’s potential cultural reach and scalable growth model—attributes analysts in AE countries may value for their long-term investment theses in the sector.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.