Should I buy Miniso stock in the UAE in 2025?

What is Miniso?

How much is the Miniso stock?

The price of Miniso stock is rising this week. Currently trading at $17.52, the share gained $0.20 (+1.15%) in the last 24 hours, though it has slipped 4.21% over the past seven days. Miniso’s market capitalization stands at $5.49 billion, with an average 3-month daily volume of 1.43 million shares. The stock’s P/E ratio is 16.07, offering a dividend yield of 3.43%, and a low beta of 0.19 suggests stability relative to the wider market. With a moderate risk profile and ongoing international expansion, Miniso presents compelling long-term potential for UAE investors.

Our complete analysis of Miniso stock

Having rigorously reviewed Miniso Group Holding Limited’s latest financial results, including stock performance over the past three years, we have synthesized a multi-faceted analysis—leveraging core financial indicators, technical signals, real-time market data, and peer comparisons through our proprietary models. This holistic approach surfaces key drivers behind Miniso’s competitive positioning despite recent volatility. So, why might Miniso stock once again become a strategic entry point into the global consumer retail and specialty store sector in 2025?

Recent Performance and Market Context

Miniso (NYSE: MNSO), with a closing price of $17.52 as of 30 May 2025, presents an intriguing case in the specialty retail sector. The stock saw a modest intraday gain of 1.15%, yet has incurred declines of 4.21% over the past week, 12.44% over six months, and approximately 25% year on year. This pullback has primarily been attributed to investor reaction following Q1 2025 earnings, where strong revenue growth was counterbalanced by profit margin compression, a common headwind in expansionary retail phases.

Despite the near-term market disappointment—a nearly 19% drop post-earnings—the broader context offers renewed optimism. The company announced a material share repurchase programme in May 2025 and executed a $550 million equity-linked issuance in January, highlighting both management’s confidence and financial flexibility. Sector-wise, the rebound in global consumer spending, post-pandemic normalization of retail activity, and continued acceleration of affordable lifestyle brands create fertile ground for a recovery scenario. The specialty retail segment, particularly with innovative and nimble players like Miniso, is capitalizing on pent-up demand in emerging and developed markets alike.

Technical Analysis

Technically, Miniso stock may be establishing a pivot zone near current levels. The 14-day RSI is at 42.77, hovering just below neutral territory, suggesting the stock is neither overbought nor oversold. The MACD at 0.08 generates a nascent buy signal, which, against the backdrop of recently heightened volatility, could presage a stabilization and a new accumulation phase.

Examining moving averages, Miniso currently trades below its 20-day ($19.30), 50-day ($18.23), 100-day ($20.22), and 200-day ($19.42) moving averages, whose downward tilts have signaled caution. However, with the stock now consolidating above a robust technical support layer at $17.31, downside risk appears increasingly contained. Notably, resistance stands at $19.52–$19.89—a breaching of which could serve as a catalyst for further upside momentum. Given the convergence of technicals and volume patterns, Miniso's recent price action may represent a classic re-basing before a trend reversal.

Fundamental Analysis

Beyond short-term price action, Miniso’s Q1 2025 results underscore the enduring strength of its core business model. Quarterly revenue grew 18.9% year-on-year to RMB 4.43 billion, propelled by aggressive international expansion, compelling product launches, new flagship stores, and partnerships with top global IPs (notably over 800 Harry Potter-inspired SKUs). The 44.2% gross margin (up 80 basis points) attests to resilient pricing power and operational discipline.

Admittedly, the net margin adjusted downward to 13.3% (from 16.6%), reflecting investment in growth, but this profile remains robust by sector standards. EBITDA grew 7.5% y/y, signaling underlying profitability even amid scaling initiatives.

Miniso is currently valued at 16.07x trailing earnings—very reasonable for a growth-driven specialty retailer with genuine global aspirations and a strong brand footprint. The 3.43% dividend yield ($0.60 annual payout) is particularly attractive, especially as interest rates stabilize, providing a significant cushion for total return-focused investors.

Strategically, Miniso’s dual retail/franchise model, global diversification, and constant innovation in affordable lifestyle and pop culture products have positioned it as a disruptor among specialty retailers. The brand’s recognition, led by a visionary founder (Guofu Ye) and an agile management team, has supported a rapid, franchise-driven scale-up in China, Asia-Pacific, the Americas, and Europe.

Volume and Liquidity

Miniso’s market capitalization stands at $5.49 billion, with a daily average volume of 1.43 million shares. This level of liquidity is a strong indicator of sustained institutional interest and trading flexibility. With over 306 million shares outstanding and a moderate free float, the stock's valuation is highly responsive to improving sentiment and upside triggers, favoring dynamic repricing scenarios.

Catalysts and Positive Outlook

• International Expansion: Accelerated growth in non-China markets, especially through flagship store openings and the “MINISO LAND” retail experience in Europe.
• Brand/IP Innovation: Leveraging global pop culture IPs—such as the worldwide Harry Potter product series—drives foot traffic and brand differentiation.
• Buyback and Capital Initiatives: The current share buyback activity not only signals management’s conviction in Miniso’s value but also has the potential to amplify earnings per share and optimize capital structure.
• Strategic Partnerships: The integration of digital, omnichannel, and franchise capabilities positions the brand for long-term digital retail transformation and operational resilience.
• ESG and Retail Trends: As global retail pivots toward sustainability, Miniso’s focus on cost-efficient, high-design products aligns with evolving consumer priorities.

The backdrop of returning consumer confidence in key markets, coupled with easing supply chain pressures and currency stabilization, further underpins Miniso’s positive outlook.

Investment Strategies

• Short-term traders may find compelling entry points near current support ($17.31), especially if momentum indicators and volume consolidate for a reversal toward resistance ($19.52–$19.89).
• Medium-term investors could position ahead of upcoming catalysts—specifically, the next earnings release (August–September 2025) and ongoing international store rollouts—which may prompt positive earnings revisions and price target upgrades.
• Long-term holders can focus on the powerful structural drivers: Miniso’s global expansion trajectory, the brand’s mass appeal, and management’s proven franchise model. The current valuation, dividend yield, and visible path to margin recovery create an appealing risk/reward profile.

In all cases, a disciplined approach—anchored in technical support and an awareness of post-earnings volatility—can position investors advantageously as Miniso continues to execute on its strategic ambitions.

Is it the right time to buy Miniso?

In summary, Miniso demonstrates a strong combination of dynamic growth, operational scale, and consistent innovation—all while trading near key technical support and at a below-peer valuation. Although the near-term reaction to Q1 results was negative due to margin pressure, the overall trend in revenues, profitability, and international visibility remains highly encouraging. With upcoming product launches, share buybacks, and pervasive global growth catalysts on the horizon, the outlook for Miniso appears increasingly optimistic. For discerning investors seeking exposure to the next wave of specialty retail leaders, Miniso’s current positioning may merit very serious consideration as both a recovery and compound growth candidate in 2025.

Amidst shifting sentiment and compelling upside potential, Miniso stands out as a global brand entering a promising new bullish phase—making this a moment of genuine opportunity for forward-looking investors.

How to buy Miniso stock in the UAE?

Buying MINISO stock online has become simple and secure for investors in the UAE, thanks to the availability of regulated online brokers. You can access MINISO shares, listed on the NYSE (ticker: MNSO), either by purchasing the shares outright (“spot” or “cash” buying) or through trading Contracts for Difference (CFDs), which allow you to speculate on price movements with leverage. Both options are available via user-friendly platforms in a few clicks, with strict security and regulatory standards. A comparison of leading brokers offering MINISO is provided further down this page to help you make the best choice.

Spot (Cash) Buying of MINISO Stock

A cash (spot) purchase means buying physical shares of MINISO, making you a direct shareholder. These shares are held securely in your name with your brokerage, and you benefit from any dividends paid out by the company. In the UAE, many international brokers offer access to US-listed stocks like MINISO for a fixed commission per order—typically around $5 (roughly AED 18), regardless of the trade’s size.

Example with a $1,000 investment

If the MINISO share price is $17.52, with a $1,000 stake you can buy approximately 56 shares (after subtracting a $5 commission, your net investment is $995).

Gain scenario: If the share price rises by 10%, your shares would now be worth about $1,100.

Result: That’s a +$100 gross gain, or +10% on your original investment (excluding taxes).

Trading MINISO via CFDs

CFDs (Contracts for Difference) let you trade on MINISO’s share price movements without owning the actual shares. CFDs are popular for their flexibility—especially the use of leverage, which multiplies your market exposure. With CFDs, you pay a spread (the difference between buy and sell price, typically a small percentage) and may incur overnight financing fees for positions held beyond a trading day.

Example with $1,000 and 5x leverage

You open a CFD on MINISO with $1,000 of your own capital, using 5x leverage to gain market exposure of $5,000.

Gain scenario: If MINISO's stock price rises by 8%, your position gains 8% × 5 = 40%, or $400 (before fees).

Result: That’s +$400 on your original $1,000 outlay, illustrating the potential of leveraged trading—but remember, losses are also magnified.

Final Advice

Before buying MINISO stock, always compare brokers’ fees, trading tools, support options, and security measures. Choosing between spot buying and CFD trading depends on your investment style: long-term growth and dividends (spot), or short-term speculation with leverage (CFDs). For a detailed comparison of trusted online brokers servicing UAE residents, see our dedicated table further down the page. Take time to match your chosen method to your financial objectives and risk tolerance.

Our 7 tips for buying Miniso stock

The latest news about Miniso

MINISO reported robust Q1 2025 revenue growth of 18.9%, reinforcing its international expansion strategy. The company’s latest quarterly results highlighted revenue of RMB 4.43 billion, up significantly year-on-year, driven by successful expansion in key overseas markets and the opening of flagship stores. This performance underscores MINISO’s ongoing commitment to global growth, which is highly relevant for UAE-based analysts given the brand’s increasing regional reach and potential localization initiatives, aligning with the UAE’s appetite for global lifestyle brands.

MINISO initiated active share buyback programs in May 2025, signaling management’s confidence in long-term value. Following the Q1 results, the company announced new share repurchase activities, which are generally interpreted as a signal that management views the current stock price as undervalued. This measure is typically seen positively by investors in the UAE and globally, as it helps stabilize share price volatility and can enhance shareholder value by reducing the float and increasing earnings per share.

The analyst consensus remains bullish with a “Buy” recommendation and an average target price 30% above current levels. Despite short-term volatility and margin pressure, covering analysts remain fundamentally optimistic about MINISO’s prospects, with the consensus target at $22.91 versus the current $17.52. This substantial potential upside supports the case for continued monitoring or accumulation by UAE investors, especially given the brand’s expansion strategy and diversified product offerings, some of which resonate with Middle Eastern shoppers.

MINISO’s increasingly globalized brand presence includes high visibility of IP-driven product lines, appealing to regional consumer tastes. The recent global launch of more than 800 Harry Potter-themed products and the development of themed retail concepts such as “MINISO LAND” in Europe illustrate the company’s innovation capability and agility in targeting international consumers. These initiatives are likely to find strong traction in the UAE market, where pop culture affinities and themed retail experiences are rapidly gaining popularity, potentially boosting local sales and brand equity.

Liquidity and dividend profile remain attractive, supporting the stock’s defensive appeal for UAE-based portfolios. With a 3.43% dividend yield and trading with a low beta of 0.19, MINISO offers both income and relative stability, making it an attractive proposition for regional investors seeking exposure to global consumer retail trends within a risk-managed framework. The company’s solid capital market activity, including a $550 million equity-linked issuance in January 2025, further demonstrates robust access to funding and operational resilience, underpinning confidence in its future expansion—including potential moves in the Middle Eastern market.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.