Should I Buy Coupang Stock in 2025? Complete UAE Guide

What is Coupang?

How much is the Coupang stock?

The price of Coupang stock is declining this week. As of now, Coupang trades at $27.89, showing a 24-hour decrease of 1.45% but a positive weekly gain of 1.86%. The company’s market capitalization stands at $50.64 billion, with an average 3-month daily volume of 9.47 million shares. Coupang’s P/E ratio is 199.21, it does not offer a dividend yield, and its beta is 1.08, indicating moderate volatility. Despite the recent dip, Coupang’s robust market trends and momentum may appeal to investors in the UAE seeking exposure to dynamic international e-commerce growth.

Our full analysis on the Coupang stock

Having carefully reviewed Coupang’s latest quarterly results and assessed the stock’s robust trajectory over the past three years, we applied our proprietary approach to combine financial indicators, up-to-the-minute technical signals, sector insights, and an in-depth competitor landscape. Our multi-source analysis reveals an e-commerce leader at an inflection point—strengthening its fundamentals and expanding its market reach—raising a pivotal question for investors: Why might Coupang stock once again become a strategic entry point into Asia’s high-growth internet retail sector in 2025?

Recent Performance and Market Context

Coupang’s stock price momentum has been notably strong, closing at $27.89 (as of May 30, 2025), up 26.9% year-to-date and 22.1% over the last twelve months, handily outperforming broader market indices and most regional competitors. The shares are now trading just beneath their 52-week high of $28.61, a testament to their sustained upward trajectory.

Several recent developments reinforce this positive momentum:

• Morgan Stanley’s Recent Upgrade: On May 27, Coupang was designated a Top Pick, its price target lifted to $32, further boosting investor sentiment and reinforcing institutional conviction.
• Operational Outperformance: Q1 2025 delivered double-digit FX-neutral revenue growth (+21% year-on-year) and substantial margin expansion, underscoring management’s strategic focus on both top-line and bottom-line performance.
• Strategic Expansion & High-Profile Backing: The entrance into the Taiwanese market broadens Coupang’s vision, while the increased stake by noted investor Stanley Druckenmiller highlights growing confidence among leading global capital allocators.

Against a backdrop of continued strength in Asian e-commerce, resilient consumer demand, and technology-driven retail innovation—even as global macroeconomic outlooks remain mixed—Coupang is solidifying its foothold as a leader in its segment, poised to benefit further from Southeast Asia’s surging digital penetration.

Technical Analysis

Coupang’s technical landscape signals persistent strength and healthy bullish structure, supporting a thesis of further appreciation potential:

• Relative Strength Index (RSI) stands at 69.60—close to, but not quite entering, typical overbought territory, indicating sustained buying interest rather than exhaustion.
• MACD (1.26) and Stochastics (80.79) reveal some near-term overextension, warranting tactical vigilance, but hardly suggesting a breakdown.
• ADX (37.48) confirms a robust upward trend, enhancing visibility for continuation.
• All major moving averages (20-, 50-, 100-, 200-day SMAs) are firmly beneath the current share price, reinforcing upward momentum and providing increasingly solid multi-layered support.
• Support and Resistance: Coupang’s key support levels are found in the $24.14–$24.30 range, with significant buying interest historically materializing there. Major resistance is situated at the $28.17–$28.61 band (the current 52-week high zone); a sustained breakout above could open the path to new all-time highs.
• Technical Ratings: ChartMill’s 10/10 technical rating, combined with an outstanding 88.37% relative strength (outperforming nearly 90% of all stocks), rounds out a highly favorable picture.

Despite the suggestion of near-term consolidation, the overall structure remains decidedly bullish, with supportive momentum for medium- to longer-term entry.

Fundamental Analysis

Coupang has achieved a rare balance of rapid revenue expansion and significant margin improvement, compelling from a fundamental investor’s lens:

• Revenue & Profitability: Q1 2025 saw revenues of $7.9 billion (+11% YoY, +21% FX-neutral), with gross profit up 20% and margin expanding by +217 basis points—an indicator of both operational excellence and high-quality sales growth.
• Profitability Inflection: Net income reached $107 million, transforming from historically thin or negative margins to meaningful operating leverage.
• Valuation Considerations: While the current P/E (199x, trailing) appears rich by traditional standards, context matters: Coupang reinvests heavily for future market dominance and innovation, and tech leaders at inflection points often command premium multiples. Equally, its price/sales (P/S) and PEG ratios are within the range of high-growth sector peers.
• Strategic Strengths:
• Logistics Superiority via Rocket Delivery (industry-leading same-/next-day fulfillment)
• Ecosystem Model, driving high retention and cross-selling thanks to integrated food delivery (Coupang Eats), digital streaming (Coupang Play), and a growing fintech offering
• Market Share: Coupang’s e-commerce dominance in South Korea is unmatched, and its expansion into new geographies like Taiwan offers further upside
• Brand Power: With 95,000 employees, advanced AI-driven operations, and a powerful logistics backbone, Coupang’s reputation for reliability is setting a regional benchmark

The company’s structural strengths and consistent innovation make its fundamentals particularly attractive for growth-focused investors.

Volume and Liquidity

High and sustained trading volume (averaging 9.47 million shares per session) reflects pronounced market confidence, supporting both efficient price discovery and deep liquidity. For institutional and sophisticated retail investors in the AE region, this facilitates seamless portfolio exposure and dynamic rebalancing without undue price impact. The stock’s float also enables robust valuation dynamics, supporting both rapid upward moves and relative resilience during broader sell-offs.

Catalysts and Positive Outlook

Looking ahead, several catalysts could accelerate Coupang’s trajectory:

• Geographic Expansion: The strategic move into Taiwan, one of Asia’s fastest-growing digital markets, signals an inflection point in Coupang’s total addressable market—potentially transforming growth metrics in the next two years.
• Ecosystem Diversification: The growth of Coupang Eats, Play, and embedded fintech expands wallet share and drives incremental revenues while deepening customer lock-in.
• Margin Expansion: After years of heavy investment, Coupang’s margin profile is improving at a notable pace, setting a platform for further operating leverage.
• Continuous Innovation: Technology and supply chain reinvestment provide a durable advantage in an increasingly competitive sector.
• Sustainability & ESG Initiatives: With enhanced efforts in sustainability, eco-friendly logistics, and employee support, Coupang is increasingly aligned with global and regional investor priorities.
• Supportive Sector Tailwinds: Digitalization, demographic tailwinds, and increasing urbanization across Asia provide Coupang with a fertile backdrop.
• Potential Regulatory Normalization: As the company addresses pending regulatory reviews in Korea, clarity and compliance could remove overhangs—acting as a secondary catalyst.

With consensus analyst price targets clustered at or above $30, and Morgan Stanley envisioning up to $32 to $36.75 as plausible, the upside thesis remains strong, underpinned by both external and internal drivers.

Investment Strategies

Coupang’s bullish trend and improving fundamentals make it appealing for a variety of strategic approaches:

• Short-Term Entry: Traders may find compelling setups near the $24–$25 support levels, where mean reversion and breakout retests have previously held.
• Medium-Term Positioning: Investors aiming to ride the next wave of growth could look to accumulate on any modest pullbacks, especially if shares consolidate above $26–$27 prior to the next set of quarterly results or major new market launches.
• Long-Term Allocation: For those focused on five-year+ time horizons, Coupang’s scale, innovation, and regional expansion suggest an opportunity to benefit from secular shifts in Asian e-commerce and digital living.
• Portfolio Considerations: The stock’s liquidity and market cap make it suitable for inclusion in both concentrated tech portfolios and diversified global growth baskets, including for institutional investors in the AE market seeking Asia-Pacific exposure.

A tactical approach might involve phased accumulation ahead of potential Taiwan ramp-up news, or a scheduled technical breakout through $28.60 resistance signaling a new medium-term rally.

Is It the Right Time to Buy Coupang?

A synthesis of Coupang’s recent financial results, technical structure, and strategic ambitions points to a company poised for continued leadership and value creation. Robust revenue growth, expanding margins, an ecosystem-led business model, and sweeping support from top-tier analysts all suggest that Coupang stock seems to represent an excellent opportunity within the dynamic internet retail sector. The current trading levels, close to multi-year highs but still presenting attractive upside potential based on consensus forecasts, reinforce the notion that renewed interest in the stock may be well justified at this juncture.

While certain risks—most notably regulatory review and a premium valuation—do merit monitoring, the prevailing evidence from market data, technical momentum, and fundamental strength underlines a bullish perspective. As Coupang leverages its operational edge and geographical expansion to capture future growth, now may well be an optimal time for investors to seriously consider adding exposure to this high-conviction Asian technology leader.

In an era where dominant e-commerce platforms redefine the boundaries of digital commerce and logistics, Coupang stands out as an emblematic growth engine—one whose upward trajectory warrants focused attention from those seeking sustained outperformance in global portfolios.

How to buy Coupang stock in the UAE?

Buying Coupang stock online is both straightforward and secure when using a regulated brokerage platform in the UAE. Whether you’re a beginner or a seasoned investor, you can access Coupang shares in just a few clicks and monitor your investments in real time. Essentially, you have two primary ways to invest: buying the stock directly (spot/cash buying) or trading through CFDs (Contracts for Difference), which allow you to benefit from price movements with leverage. Each method has its own profile of risks and rewards. To help you make an informed decision, you’ll find a detailed broker comparison further down this page.

Cash Buying

Cash buying means you become the direct owner of Coupang shares, benefiting from any rise in the company’s value and voting rights (if applicable). With this method, your main costs are usually a low, fixed commission per order—often between $3 and $10, depending on the broker, and in the UAE typically paid in USD for US-listed stocks.

Practical Example

If the Coupang share price is $27.89, a $1,000 investment (minus an estimated $5 brokerage fee) allows you to purchase approximately 35 shares.

• ✔️ Gain scenario: If Coupang’s share price climbs 10%, your 35 shares would now be worth about $1,100.
• Result: That’s a $100 gross gain, or +10% on your investment (excluding fees and taxes).

Trading via CFD

CFD (Contract for Difference) trading lets you speculate on Coupang’s share price without owning the underlying stock. This is popular for those seeking flexibility and leverage. With CFDs, you pay the spread (the difference between buy and sell price) and overnight financing fees if you hold leveraged positions longer than a day.

CFD Example

For example, with $1,000 and 5x leverage, you could take a CFD position equivalent to $5,000 market exposure in Coupang stock.

• ✔️ Gain scenario: If Coupang’s price rises by 8%, your position would generate an effective profit of 8% × 5 = 40%.
• Result: That’s a $400 gain on your initial $1,000 outlay (fees and overnight charges not included).

Final Advice

Before investing in Coupang—or any US-listed stock—carefully compare brokerage fees, platform features, and support for UAE residents. Your choice will depend on your investment goals: choose cash buying to build long-term exposure, or CFDs for short-term, leveraged trading. For a complete overview of UAE-friendly brokers, see the comparison tool further down this page. Always ensure your investment matches your risk tolerance and objectives.

Our 7 tips for buying Coupang stock

The latest news about Coupang

Morgan Stanley upgraded Coupang to a Top Pick with a raised price target of $32 on May 27, 2025.
This upgrade signals a strong vote of confidence from a leading U.S. investment bank, boosting investor sentiment and further validating Coupang’s robust fundamentals and growth narrative. The move was accompanied by a consensus among analysts that the stock has significant upside potential—estimated near 30% from the current level—placing it firmly in the strategic focus of growth-oriented institutional investors in the UAE and other global markets.

Coupang reported strong Q1 2025 financials with 21% FX-neutral revenue growth and notable margin expansion.
Despite a minor EPS shortfall by a cent, Q1 results highlighted net revenue of $7.9 billion (up 11% year-over-year and 21% FX-neutral) and 20% gross profit growth. This operational momentum, combined with a 217 basis point gross margin improvement, reflects increasing efficiency and scalability. For analysts in the UAE, the sustainability of Coupang’s growth story, especially aligned with regional interest in high-growth consumer and technology stocks, differentiates it within the global e-commerce sector.

Technical indicators show Coupang trading near 52-week highs with strong upward momentum across all major moving averages.
Though certain oscillator readings, such as an RSI at 69.6 and stochastics above 80, suggest short-term overbought conditions, all major SMA levels (20-, 50-, 100-, and 200-day) are providing firm support above key thresholds. The overall technical rating stands at 10/10, with short- and long-term uptrends well established. For regional market participants seeking international diversification, these signals point to a compelling technical entry, provided short-term corrections are monitored.

Coupang’s ongoing expansion initiatives—including its push into the Taiwan retail market—signal sustained long-term growth opportunities.
Expanding beyond Korea, Coupang’s drive into Taiwan demonstrates its intent to broaden its addressable market and mimic its South Korean success, where it remains the undisputed leader. Such geographic diversification efforts are particularly noteworthy for UAE-based investors, who frequently evaluate cross-border scalability and international market penetration, especially within high-growth Asian economies.

Stanley Druckenmiller’s investment firm significantly increased its position in Coupang during Q1 2025, affirming high-profile institutional confidence.
Druckenmiller’s endorsement as a renowned global macro investor provides an additional layer of credibility, attracting attention from sophisticated investors worldwide, including those in the Gulf region. This move may inspire further institutional flows and bolsters Coupang’s reputation as a core holding among portfolios focused on innovation, e-commerce, and technology-driven growth.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.